6th International Poster Competition Mantecón Francisco
Finalists
Organizations & Committees
The Graphic Design Occupational Advisory Committee Jules E. Mastbaum AVTS (Philadelphia School District)
Committee Member
Current
Whitpain Greens Swim Club
Board President
2013 – 2015
Norristown Area Aquatic Club
Board Member
2014 – 2018
AiPh
Committee Member
2000 – 2018
Curriculum
Middle States
Technology
Experience
veJov Design
Freelance Art Director
3/2021 – Present
Remotely provide creative design and production services for projects ranging from print to podcast.
Freelance
Visual Communications Consultant
1/2018 – Present
Managed creative, production and client-side concerns for numerous projects large and small, keeping them on time and on budget, for such clients as AstraZeneca, Penn Mutual, Cerexagri, QlikTech, and Language Services Associates.
Conceived, designed, presented, implemented, and maintained a number of brand initiatives.
Supervised creative implementation of a number of design projects in print, environmental, and electronic media (including UX and UI) for a variety of industries including financial, insurance, pharmaceutical, and non-profit.
Language Services Associates
Freelance Consultant
7/2017 – 12/2019
Provided practical framework and hands-on management during the product development phase of LSA’s new flagship SaMD product, “IRIS”. Tasks included: leading product naming process, brand development, user interface (UI) design, and product launch activities.
Working closely with developers, I provided practical guidance to align branded design with technological requirements to finalize Windows, iPhone, and Android versions.
After initial project was complete, I was asked to continue on as a creative consultant to the marketing team.
Moore College of Art & Design
Adjunct Faculty
10/2015 – Present
Developed and taught continuing education courses in web development and design.
Arcadia University
Adjunct Professor
1/2009 – 12/2018
Developed and taught introductory graphic design course.
The Art Institute of Philadelphia
Instructor
10/1998 – 12/2018
Advised senior management, as a member of both the curriculum, Middle States and technology committees, on curriculum development, evaluation rubric design, equipment purchases, and collateral material design and development.
Functioned as faculty representative during review process for new graphic design
department director.
Developed eight curricula in both technical and creative subjects including:
Corporate ID and Branding, Environmental Graphic Design, Advertising, Graphic Symbolism, Digital Illustration, Typography, Print Production, Web Design and Electronic Publishing.
Initiated improved protocol for portfolio review that resulted in a more efficient process for the instructors and more enhanced feedback for the students.
Managed client relations as well as student designers (average 18 students per quarter) in numerous projects including signage for the Philadelphia Flower Show.
Promoted the school as department spokesperson during school open houses.
CoMed Communications
Creative Director
6/2001 – 2/2003 (contract)
Designed and oversaw a small team of developers in the creation of an educational intranet site for a new AstraZeneca product.
Designed a number of communications projects which economically delivered CoMed’s message to it’s targeted audience.
Conceived and developed medical education material and event theme that introduced a pre-designed brand while conforming to regulatory restrictions limiting the use of traditional branding elements.
Thomas Advertising & Communication
Art Director
7/1996 – 12/1998
Conceived, designed and art directed projects for numerous consumer financial
institutions such as CoreStates Bank, Penn Mutual and MBNA.
Proactively developed and implemented the studio’s first electronic archiving system.
CGI Consulting Group Inc.
Design Director
7/1995 – 6/1996
Conceived and designed the companies corporate identity.
Designed collateral for clients such as Reliable Insurance and The Wiz.
Drive of an Entrepreneur
Proactively developed and implemented the first electronic archiving system for Thomas Advertising.
Advised senior Art Institute management on curriculum development, evaluation rubric design, equipment purchases, and collateral material designs.
Was recruited to mentor new graphic design department hires.
Was asked to be faculty representative during review process for new graphic design department director.
Have been actively involved in numerous client pitches both as a member of a team and as a solo practitioner.
Used both my design skills and management acumen to renewed a 50-year-old institutional brand, help reverse a negative membership trend, and increase revenue by 36%.
Insight of an Artist
Devised Continuing medical education (CME) event material for an AstraZeneca AFib drug that introduced a pre-designed brand while conforming to regulatory restrictions that limited the use of traditional branding elements such as product logo and name while a drug is still in trials.
Utilized keen observation of an unorthodox client’s nonverbal cues to deduce their true needs/desires which were in contradiction to their stated goals, thus greatly reducing the need for multiple design drafts.
Designed several communications projects which economically delivered CoMed’s message to its targeted audience.
Managed creative development and production for numerous projects large and small, keeping them on time and on budget, for clients as large as AstraZeneca and small as LunPark Realty.
Conceived, designed, presented, implemented and/or maintained over fifteen brand initiatives including CGI consulting Group Inc., Bed & Breakfast of Philadelphia, LA Brown, Safguard Global Services, PA Early-Stage Partners, CoreStates Bank, Penn Mutual and MBNA.
Patience of a Teacher
Twenty years of higher education classroom experience presenting an average of five distinct classes per week on a quarterly rotation.
Developed curricula in both technical and creative subjects including Corporate ID, Advertising, Graphic Symbolism, Digital Illustration, Typography, Print Production, and Web Design.
Proactively evolving class material and goals to stay current on both the technical and creative trends.
Managed client relations as well as an average 18 student designers (per quarter) in numerous projects including signage for the Philadelphia Flower Show.
Initiated improved protocol for portfolio review at AIPH that resulted in a more efficient process for the instructors and more enhanced feedback for the students.
Mentored a small team of developers for CoMed Communications in the creation of an educational intranet site for a new AstraZeneca product.
